Rachel Ma

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	<title>Rachel Ma</title>
	<link>https://rachelma.com</link>
	<description>Rachel Ma</description>
	<pubDate>Tue, 07 Feb 2023 01:49:48 +0000</pubDate>
	<generator>https://rachelma.com</generator>
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		<title>Home</title>
				
		<link>https://rachelma.com/Home</link>

		<pubDate>Wed, 23 Jan 2019 21:22:06 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

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		<title>Wiselands</title>
				
		<link>https://rachelma.com/Wiselands</link>

		<pubDate>Tue, 07 Feb 2023 01:49:48 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

		<guid isPermaLink="true">https://rachelma.com/Wiselands</guid>

		<description>Wiselands.world
Sustainability-focused skincare.&#38;nbsp;Queer &#38;amp; employee-owned. Inspired by industrial Midwest heritage &#38;amp; West Coast innovation.

_
creative direction, branding, art direction, logo design, packaging design, graphic design


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&#38;nbsp;&#38;nbsp;

Client: WiselandsStudio: CurrentProduction: Connor Ulrich
Creative Direction: Rachel Ma,&#38;nbsp;Connor UlrichArt Direction: Rachel Ma
Design: Rachel Ma
Photography: Bennet Perez
Illustrations: Danny Miller
Makeup: Alicia Marie Campbell
PA/Hair: Alexa Kern
Models: Destiny, Kymani Curtis, Teresa Padre, Paris
 </description>
		
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	<item>
		<title>Duelo</title>
				
		<link>https://rachelma.com/Duelo</link>

		<pubDate>Tue, 13 Aug 2019 04:25:50 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

		<guid isPermaLink="true">https://rachelma.com/Duelo</guid>

		<description>DUELO

Brand film / branded content for Mezcal El Silencio, made in collaboration with fashion label Art Comes First.
Deep in the mountains of Oaxaca, spectators watch in procession, as mezcaleros and mythical beasts face-off in a climactic battle. These are the unseen ceremonies of the palenque. 

We collaborated closely with MES from concept into delivery, directing the live action and building the Alebrije creature, from sketch into 3D sculpture.

_
creative direction, type design&#38;nbsp;


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&#60;img width="2048" height="1080" width_o="2048" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cee72436e7e8e7e487384ab1bfc7aaebfb0058ee63dcab7df24f1c051ddef27a/Duelo_main_v11a_conform_v007-1-00-44-18.png" data-mid="50157690" border="0"  src="https://freight.cargo.site/w/1000/i/cee72436e7e8e7e487384ab1bfc7aaebfb0058ee63dcab7df24f1c051ddef27a/Duelo_main_v11a_conform_v007-1-00-44-18.png" /&#62;
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&#60;img width="1336" height="1253" width_o="1336" height_o="1253" data-src="https://freight.cargo.site/t/original/i/35af468f0ea505154e2fb8554292c7847673c4a971bd39266d181fe3e9a5a3ac/Duelo_Main_13.jpg" data-mid="50451423" border="0"  src="https://freight.cargo.site/w/1000/i/35af468f0ea505154e2fb8554292c7847673c4a971bd39266d181fe3e9a5a3ac/Duelo_Main_13.jpg" /&#62;
&#60;img width="1400" height="1046" width_o="1400" height_o="1046" data-src="https://freight.cargo.site/t/original/i/271b199c44e92858241c0744c4abba016f47bdc1527e1dd2dbbcc58c98a6c71e/efbcf885060741.5d71de5e1b4f7.jpg" data-mid="50158138" border="0"  src="https://freight.cargo.site/w/1000/i/271b199c44e92858241c0744c4abba016f47bdc1527e1dd2dbbcc58c98a6c71e/efbcf885060741.5d71de5e1b4f7.jpg" /&#62;


Client: Mezcal El SilencioStudio: CurrentCast: Art Comes FirstExec Producer: Vicente CisnerosDirector: Kenneth KegleyCreative Director: Rachel MaArt Director /&#38;nbsp;
Designer: Rachel Brickel, Eunha ChoiArt Director / 3D Animator: Bhakti PatelProducer: Fidel ArizmendiDP: Alberto VegaAdditional Photography: Steve GiraltArt Director / Stylist: Elias Lopez3D Sculptor: Jill Miyabara, Genesis LeeEditor: Nathaniel ParkVFX / Colorist: JD BurdittSound Design / Music: Zelig Sound</description>
		
	</item>
		
		
	<item>
		<title>South County</title>
				
		<link>https://rachelma.com/South-County</link>

		<pubDate>Wed, 23 Jan 2019 03:03:25 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

		<guid isPermaLink="true">https://rachelma.com/South-County</guid>

		<description>South County


South County is a short film made in collaboration with Motionpoems, a nonprofit arts organization pairing poets and filmmakers. 
Each year, Motionpoems focuses on a different theme for its poets and filmmakers to address. This year’s theme, the Futurity of the Earth, places Earth center stage. While natural disasters, pollution, changes to environmental law, and climate change are all of critical importance, we were invited to consider: What is going right? What are the bright spots?

We interpreted Meghann Plunkett’s South County as finding the courage and hope to persevere in the wake of one of the deadliest and most destructive hurricanes to hit the coast of the Northeastern United States. 

Through experimentation of various mediums, we translated the poem into color and movement, then captured on camera.
_
creative direction, production design&#38;nbsp;
	

&#60;img width="1400" height="708" width_o="1400" height_o="708" data-src="https://freight.cargo.site/t/original/i/45b41a8325be157159256a2fae3548419742a4f7ef85a371613fbcdad9e96a79/SouthCounty_Sequence.png" data-mid="42718795" border="0"  src="https://freight.cargo.site/w/1000/i/45b41a8325be157159256a2fae3548419742a4f7ef85a371613fbcdad9e96a79/SouthCounty_Sequence.png" /&#62;

Each winter a new storm bent on our shoreline and damage bloomed wild.
&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/0696f2c3490463a992059b85c86ffaf5a720e0fc12c16ac9614c77fc55f15aed/SouthCounty_012.gif" data-mid="50515436" border="0"  src="https://freight.cargo.site/w/1000/i/0696f2c3490463a992059b85c86ffaf5a720e0fc12c16ac9614c77fc55f15aed/SouthCounty_012.gif" /&#62;

When the neighbors left, we stayed watching the seawall recede stone by stone.


&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/1c38f99ec475cb589b7b76c3d2dd452ae03828aa8c271e00e91bccd7f900083c/SouthCounty_02.jpg" data-mid="50517585" border="0"  src="https://freight.cargo.site/w/1000/i/1c38f99ec475cb589b7b76c3d2dd452ae03828aa8c271e00e91bccd7f900083c/SouthCounty_02.jpg" /&#62;

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/e8614e8161b70a38187b08baf51bf926a7eeec40112126180f3bbbf44467b84a/SouthCounty_03.gif" data-mid="50517686" border="0"  src="https://freight.cargo.site/w/1000/i/e8614e8161b70a38187b08baf51bf926a7eeec40112126180f3bbbf44467b84a/SouthCounty_03.gif" /&#62;

The windows of other houses grew closed, boarded, as ours glowed through each night.


&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/a75d98802905ddf727c12987f6abbb41747314d23a22a56f35f66c044351179a/SouthCounty_04.jpg" data-mid="50517720" border="0"  src="https://freight.cargo.site/w/1000/i/a75d98802905ddf727c12987f6abbb41747314d23a22a56f35f66c044351179a/SouthCounty_04.jpg" /&#62;
Begging for it.
&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/f413137a0bb55f48c6493638d49246205527911d6ff66916fb35c7fb148672bc/SouthCounty_05.gif" data-mid="50523911" border="0"  src="https://freight.cargo.site/w/1000/i/f413137a0bb55f48c6493638d49246205527911d6ff66916fb35c7fb148672bc/SouthCounty_05.gif" /&#62;

A line corseting our home thinner from where the water scaled,
stained and entered through the windows.

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/8d1f064da70dfef7cff8d5bf480f54ef92553caf6a53c75e52e66416f4b03ed2/SouthCounty_06.jpg" data-mid="50524315" border="0"  src="https://freight.cargo.site/w/1000/i/8d1f064da70dfef7cff8d5bf480f54ef92553caf6a53c75e52e66416f4b03ed2/SouthCounty_06.jpg" /&#62;

&#38;nbsp;&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/d2399b0809c2a8428b7ae91ea8b1468dd430b4039939f7b61604bd1dc07f16c6/SouthCounty_07.gif" data-mid="50524612" border="0"  src="https://freight.cargo.site/w/1000/i/d2399b0809c2a8428b7ae91ea8b1468dd430b4039939f7b61604bd1dc07f16c6/SouthCounty_07.gif" /&#62;
Our small peninsula of land caught between the bay and the gray Atlantic

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/513aa87d831dc9845733f10ae0ae6b5a54c6cc1db7f2dbd864a41a7a6c6b91c0/SouthCounty_08.jpg" data-mid="50524634" border="0"  src="https://freight.cargo.site/w/1000/i/513aa87d831dc9845733f10ae0ae6b5a54c6cc1db7f2dbd864a41a7a6c6b91c0/SouthCounty_08.jpg" /&#62;


&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/1b76c03215e44f69b9d2b0649d4d9115f273513890d4bf5f0aab9bd908e664c5/SouthCounty_09.gif" data-mid="50526592" border="0"  src="https://freight.cargo.site/w/1000/i/1b76c03215e44f69b9d2b0649d4d9115f273513890d4bf5f0aab9bd908e664c5/SouthCounty_09.gif" /&#62;

there was no hope.

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/a54e0ab7bcdfe44c198806f4e4b3c42385e17f99d2ac1944366d1fdd9f61deaa/SouthCounty_10.gif" data-mid="50526613" border="0"  src="https://freight.cargo.site/w/1000/i/a54e0ab7bcdfe44c198806f4e4b3c42385e17f99d2ac1944366d1fdd9f61deaa/SouthCounty_10.gif" /&#62;


Gulls nested on the barren island of our roof, cracking blue crabs on battered shingles.
The waves gnashed up our welcome mat,


&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/e7a2aea2f4f606064db9f82bb15e45d643409df8246be82cacbf65cdf0648b6b/SouthCounty_11.gif" data-mid="50526665" border="0"  src="https://freight.cargo.site/w/1000/i/e7a2aea2f4f606064db9f82bb15e45d643409df8246be82cacbf65cdf0648b6b/SouthCounty_11.gif" /&#62;

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/30eb6b8979d9822752c7514b32169a6b0ffdd498e51ada961b87de7d4f481fa1/SouthCounty_12.gif" data-mid="50526841" border="0"  src="https://freight.cargo.site/w/1000/i/30eb6b8979d9822752c7514b32169a6b0ffdd498e51ada961b87de7d4f481fa1/SouthCounty_12.gif" /&#62;
silver-sided minnows gasped on our doorstep.

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/0c57874be729aae9cd5f65b5e792e88c9700c915cf520deabbeaea421b13902b/SouthCounty_13.gif" data-mid="50526948" border="0"  src="https://freight.cargo.site/w/1000/i/0c57874be729aae9cd5f65b5e792e88c9700c915cf520deabbeaea421b13902b/SouthCounty_13.gif" /&#62;

My father grinning like a mad man lost at sea when he’d wade out to get the mail,
the floating garbage barrels spinning over and over

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/54b9530dbbd0dfdb0588b9b4341bd43c58dd86403fab9b2fc8a2d41cd7a7b42a/SouthCounty_14.jpg" data-mid="50526970" border="0"  src="https://freight.cargo.site/w/1000/i/54b9530dbbd0dfdb0588b9b4341bd43c58dd86403fab9b2fc8a2d41cd7a7b42a/SouthCounty_14.jpg" /&#62;

like pigs on a spit.

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/3333757fb544a4a4a3346ffba8df2c51cab112a5101557d8e9b7905110dc5830/SouthCounty_15.jpg" data-mid="50527011" border="0"  src="https://freight.cargo.site/w/1000/i/3333757fb544a4a4a3346ffba8df2c51cab112a5101557d8e9b7905110dc5830/SouthCounty_15.jpg" /&#62;

Over the years, everything grew larger around us.
The school lifted by two cranes, the church tilting on seventeen stilts,
one barn moved half an acre back.

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/f1b617199d45220eb34d032eb4a8a8d3e9e753747278c9b67f416dbddd619d0b/SouthCounty_16.gif" data-mid="50527097" border="0"  src="https://freight.cargo.site/w/1000/i/f1b617199d45220eb34d032eb4a8a8d3e9e753747278c9b67f416dbddd619d0b/SouthCounty_16.gif" /&#62;

The fog horn giving up mid-January, the light-house rolling its neck like a drunk. 
We lived with the smell of the tide thick in our sweaters.

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/8c2704db0089ce9b3871c554ede9d4e3f4637582ad1f0027deb2b65b20e700a7/SouthCounty_17.jpg" data-mid="50527108" border="0"  src="https://freight.cargo.site/w/1000/i/8c2704db0089ce9b3871c554ede9d4e3f4637582ad1f0027deb2b65b20e700a7/SouthCounty_17.jpg" /&#62;

A pair of swans floating underneath a barnacled swing set.
&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/51b22e381f47be66269b145d88b382d9c9c74517d1592f8ad0ea1e343ca52875/SouthCounty_18.jpg" data-mid="50556817" border="0"  src="https://freight.cargo.site/w/1000/i/51b22e381f47be66269b145d88b382d9c9c74517d1592f8ad0ea1e343ca52875/SouthCounty_18.jpg" /&#62;


The moon, a dumb eye, watching our home inch closer and closer 
to the breaking of waves–chewed by salt, slowly disappearing– 

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/94af3945b152d9cc0de3478881c5895a2eb81cfe61e5cc6333aa4e6904bccc3f/SouthCounty_19.jpg" data-mid="50556821" border="0"  src="https://freight.cargo.site/w/1000/i/94af3945b152d9cc0de3478881c5895a2eb81cfe61e5cc6333aa4e6904bccc3f/SouthCounty_19.jpg" /&#62;

&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/6db83373891d449fbaa262e24513f8786fbb59454a33bc5dc235873b7c622cda/SouthCounty_20.gif" data-mid="50556931" border="0"  src="https://freight.cargo.site/w/1000/i/6db83373891d449fbaa262e24513f8786fbb59454a33bc5dc235873b7c622cda/SouthCounty_20.gif" /&#62;

my mother with her two palms pressed to the window, 
fogging the glass with the small weather of her breath.


&#60;img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/9f4b39292112014389a7015a9b6dd13d3aae31627cc804b75bf88542df5b038a/SouthCounty_21.jpg" data-mid="50557106" border="0"  src="https://freight.cargo.site/w/1000/i/9f4b39292112014389a7015a9b6dd13d3aae31627cc804b75bf88542df5b038a/SouthCounty_21.jpg" /&#62;


Director: Kenneth KegleyCreative Director: Rachel MaArt Directors: Rachel Brickel, Eunha Choi Videographer: Rachel BrickelColorist &#38;amp; VFX: JD BurdittEditor: Nathaniel ParkMusic &#38;amp; Sound: Zelig SoundNarrator: Morgana HasilStudio: CurrentExecutive Producers: Todd Boss, Egg Creative, Cori CooperiderCommunications Director: Saara Myrene RaappanaCommunications Associate: Su Hwang

	
"South County," a poem by Meghann Plunkett. © 2018 Meghann Plunkett. Used with permission.
Motionpoems are made possible, in part, by funding from The McKnight Foundation, The Archie D. and Bertha H. Walker Foundation, The Andy Warhol Foundation for the Visual Arts</description>
		
	</item>
		
		
	<item>
		<title>Target Back to School</title>
				
		<link>https://rachelma.com/Target-Back-to-School</link>

		<pubDate>Wed, 23 Jan 2019 03:03:25 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

		<guid isPermaLink="true">https://rachelma.com/Target-Back-to-School</guid>

		<description>
	

	Target Back to School Social CampaignBack-to-school campaign aimed at giving Mom the confidence she needs to get everything on trend, under budget and all in one place.
	

&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f0bcfe8ab54eabbd97a12eb59f6e1896c6267d5cb4e1139c2c24a139a83579e8/static1.squarespace.jpg" data-mid="33569430" border="0"  src="https://freight.cargo.site/w/800/i/f0bcfe8ab54eabbd97a12eb59f6e1896c6267d5cb4e1139c2c24a139a83579e8/static1.squarespace.jpg" /&#62;
	

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Instagram Carousels

	&#60;img width="1600" height="500" width_o="1600" height_o="500" data-src="https://freight.cargo.site/t/original/i/752cc676ee414ba338ac0b957b2b3142b4e49db4da729d5946729ba7bdc31b39/Target_BTS_Carousel_01.png" data-mid="33573722" border="0"  src="https://freight.cargo.site/w/1000/i/752cc676ee414ba338ac0b957b2b3142b4e49db4da729d5946729ba7bdc31b39/Target_BTS_Carousel_01.png" /&#62;
&#60;img width="1600" height="500" width_o="1600" height_o="500" data-src="https://freight.cargo.site/t/original/i/c850701d3debd7f5a6eddc4e6004795d57724fdad799e88e16ccd18be35e8072/Target_BTS_Carousel_02.png" data-mid="33573723" border="0"  src="https://freight.cargo.site/w/1000/i/c850701d3debd7f5a6eddc4e6004795d57724fdad799e88e16ccd18be35e8072/Target_BTS_Carousel_02.png" /&#62;
&#60;img width="1600" height="500" width_o="1600" height_o="500" data-src="https://freight.cargo.site/t/original/i/19cf0d737c0954cea01db211be5cff340df6b2e3d74756bc29c067045238cd58/Target_BTS_Carousel_03.png" data-mid="33573724" border="0"  src="https://freight.cargo.site/w/1000/i/19cf0d737c0954cea01db211be5cff340df6b2e3d74756bc29c067045238cd58/Target_BTS_Carousel_03.png" /&#62;

	
Senior Art Director: Rachel Ma
Senior Copywriter: Lukas Miller
Creative Director: Patrica Ortiz
Photographer: Stephanie Gonot
Set Designer: Todd Davis
Agency: Deutsch LA
	
</description>
		
	</item>
		
		
	<item>
		<title>Black Magic</title>
				
		<link>https://rachelma.com/Black-Magic</link>

		<pubDate>Thu, 24 Jan 2019 20:28:56 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

		<guid isPermaLink="true">https://rachelma.com/Black-Magic</guid>

		<description>Black Magic

Brand film / branded content for Mezcal El silencio
_
creative direction
	

&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/1fbb570cdd8f3a83b3d97e5f8b8585692e4211485f2d37af4821c1f6ea62405f/under20.gif" data-mid="33671463" border="0"  src="https://freight.cargo.site/w/1000/i/1fbb570cdd8f3a83b3d97e5f8b8585692e4211485f2d37af4821c1f6ea62405f/under20.gif" /&#62;
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&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/4f9e25edf4464516926923d99f34306b0c1e3a5f744fc802cc70a7385def9e3b/mes_1920.gif" data-mid="33672628" border="0"  src="https://freight.cargo.site/w/1000/i/4f9e25edf4464516926923d99f34306b0c1e3a5f744fc802cc70a7385def9e3b/mes_1920.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c2aee5789f27e21360f7169730ae10e534b8cd072aaded62713809070b15c43/mes_bm_122518_07.png" data-mid="35483023" border="0"  src="https://freight.cargo.site/w/1000/i/3c2aee5789f27e21360f7169730ae10e534b8cd072aaded62713809070b15c43/mes_bm_122518_07.png" /&#62;

Director: Kenneth KegleyCreative Director: Rachel Ma
Art Director: Rachel Brickel
Designers: Eunha Choi, Rachel Brickel

3D Animators: Sa Kim, Bhakti Patel
Animators: Jose Ponce, Joseph Ahn
Editor: Nathaniel Park
Music: Zelig Sound

Photographers: Silvia Grav, Kenneth KegleyProducer: Bonnie Black
Studio: Current


</description>
		
	</item>
		
		
	<item>
		<title>Golden Arrow</title>
				
		<link>https://rachelma.com/Golden-Arrow</link>

		<pubDate>Wed, 23 Jan 2019 03:03:26 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

		<guid isPermaLink="true">https://rachelma.com/Golden-Arrow</guid>

		<description>
	Album design for Portland-based artist 
Golden Arrow.
	

&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5e5b0947be92444f209a21cb140677215e4a19e8931feae469817a05ef848b6c/8143ae86457123.63c9c7e04d8cc.png" data-mid="167521045" border="0"  src="https://freight.cargo.site/w/1000/i/5e5b0947be92444f209a21cb140677215e4a19e8931feae469817a05ef848b6c/8143ae86457123.63c9c7e04d8cc.png" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/04fd3ea3b6c7c852f2f380647315589f47a061a17a4deddd3139bb7659a68b43/60d5ab86457123.5e9251e54fea6.gif" data-mid="167521982" border="0"  src="https://freight.cargo.site/w/1000/i/04fd3ea3b6c7c852f2f380647315589f47a061a17a4deddd3139bb7659a68b43/60d5ab86457123.5e9251e54fea6.gif" /&#62;
&#60;img width="900" height="500" width_o="900" height_o="500" data-src="https://freight.cargo.site/t/original/i/8614b69814bc44e1c71f53b2fe23712e4aec17a4e2fcfe8fbc57a723931587d6/GoldenArrow_Lyrics.png" data-mid="33581744" border="0"  src="https://freight.cargo.site/w/900/i/8614b69814bc44e1c71f53b2fe23712e4aec17a4e2fcfe8fbc57a723931587d6/GoldenArrow_Lyrics.png" /&#62;


&#60;img width="1450" height="1680" width_o="1450" height_o="1680" data-src="https://freight.cargo.site/t/original/i/8ca5e0dcfa81580948a1f0740cc373da3a23d278996ac0aa61578439f6e71dd5/GoldenArrow_Photo_03.jpg" data-mid="33568655" border="0"  src="https://freight.cargo.site/w/1000/i/8ca5e0dcfa81580948a1f0740cc373da3a23d278996ac0aa61578439f6e71dd5/GoldenArrow_Photo_03.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Black Ice</title>
				
		<link>https://rachelma.com/Black-Ice</link>

		<pubDate>Wed, 29 Apr 2020 20:51:45 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

		<guid isPermaLink="true">https://rachelma.com/Black-Ice</guid>

		<description>BLACK ICE

Product spot for Mezcal El Silencio


_
art direction, product photography&#38;nbsp;


&#60;img width="1920" height="1013" width_o="1920" height_o="1013" data-src="https://freight.cargo.site/t/original/i/d2524346ab294cb2bc14cd0e5e1647b3d26513df7527a9c372cc2c9f30588948/abea1088987763.5e00e055e9644.png" data-mid="69018151" border="0"  src="https://freight.cargo.site/w/1000/i/d2524346ab294cb2bc14cd0e5e1647b3d26513df7527a9c372cc2c9f30588948/abea1088987763.5e00e055e9644.png" /&#62;&#60;img width="1920" height="1013" width_o="1920" height_o="1013" data-src="https://freight.cargo.site/t/original/i/72d71fa1de6f67eedaec832af43bc913677beea1d29459eb933cbe58c838ac99/ice.gif" data-mid="69019289" border="0"  src="https://freight.cargo.site/w/1000/i/72d71fa1de6f67eedaec832af43bc913677beea1d29459eb933cbe58c838ac99/ice.gif" /&#62;
&#60;img width="1920" height="1013" width_o="1920" height_o="1013" data-src="https://freight.cargo.site/t/original/i/9b8250da2687d8100ae40b3c4d6535a9d7fdbf858b8a45002773aa39b3f65120/3e112888987763.5e75301b34009.png" data-mid="69018675" border="0"  src="https://freight.cargo.site/w/1000/i/9b8250da2687d8100ae40b3c4d6535a9d7fdbf858b8a45002773aa39b3f65120/3e112888987763.5e75301b34009.png" /&#62;

&#60;img width="1920" height="1013" width_o="1920" height_o="1013" data-src="https://freight.cargo.site/t/original/i/b855d7b02d73815b182e61876ec204f6836f00b49df8802173d576210bedad7d/7f477488987763.5e00e055e9c80.png" data-mid="69018673" border="0"  src="https://freight.cargo.site/w/1000/i/b855d7b02d73815b182e61876ec204f6836f00b49df8802173d576210bedad7d/7f477488987763.5e00e055e9c80.png" /&#62;

&#60;img width="2800" height="1870" width_o="2800" height_o="1870" data-src="https://freight.cargo.site/t/original/i/6b6119197c613debef84ff24949ff5f745f0094c9b6051838bbe5ff101087610/b219ea88987763.5deb2368d1ed2.png" data-mid="69018677" border="0"  src="https://freight.cargo.site/w/1000/i/6b6119197c613debef84ff24949ff5f745f0094c9b6051838bbe5ff101087610/b219ea88987763.5deb2368d1ed2.png" /&#62;&#60;img width="1920" height="1013" width_o="1920" height_o="1013" data-src="https://freight.cargo.site/t/original/i/dfe6e4f30a624ad3cb1d118af50a1aad18cb313bd55365ec5a3710db11fd1577/25596288987763.5e00e055e8c67.png" data-mid="69018672" border="0"  src="https://freight.cargo.site/w/1000/i/dfe6e4f30a624ad3cb1d118af50a1aad18cb313bd55365ec5a3710db11fd1577/25596288987763.5e00e055e8c67.png" /&#62;


Client: Mezcal El Silencio
Studio: Current
Director: Rachel Brickel
Creative Director: Rachel Ma
Animator: Kenneth Kegley
Editor: Nathaniel Park
Sound and Music: Zelig Sound
Ice Sculpture: LA Ice Art
Technical Assist: Jose Ponce</description>
		
	</item>
		
		
	<item>
		<title>Target Easter</title>
				
		<link>https://rachelma.com/Target-Easter</link>

		<pubDate>Wed, 23 Jan 2019 03:42:46 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

		<guid isPermaLink="true">https://rachelma.com/Target-Easter</guid>

		<description>
	Target Easter
Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.


&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/e6c93a782c86212985f4ed24934defb402d1a95a7333d38e61b13e6b974961e8/01.gif" data-mid="33468871" border="0"  src="https://freight.cargo.site/w/480/i/e6c93a782c86212985f4ed24934defb402d1a95a7333d38e61b13e6b974961e8/01.gif" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/07dfae315a65938763fba452909d2bc31cbfd175079795c135eef45a5536b6eb/02.gif" data-mid="33468872" border="0"  src="https://freight.cargo.site/w/480/i/07dfae315a65938763fba452909d2bc31cbfd175079795c135eef45a5536b6eb/02.gif" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/82ee9078f54b4f9200c36c793d0fbeed09ec8fa1e2a4a5ccc40731998b55319a/03.gif" data-mid="33468873" border="0"  src="https://freight.cargo.site/w/480/i/82ee9078f54b4f9200c36c793d0fbeed09ec8fa1e2a4a5ccc40731998b55319a/03.gif" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/f2b97e4788cc69bf989f1e3847e6c22a55b5bb87a37baefe98e1fc595d4333a9/04.gif" data-mid="33468874" border="0"  src="https://freight.cargo.site/w/480/i/f2b97e4788cc69bf989f1e3847e6c22a55b5bb87a37baefe98e1fc595d4333a9/04.gif" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/ac4e3102b7c12b53bc958ff6ef13050bb090396c70519e3537ef83f1c394956a/05alt.gif" data-mid="33468876" border="0"  src="https://freight.cargo.site/w/480/i/ac4e3102b7c12b53bc958ff6ef13050bb090396c70519e3537ef83f1c394956a/05alt.gif" /&#62;
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&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/0e457d6241d33ad9941756689ed0edade70304568d0d2c7d1bdcedd520b33088/11.gif" data-mid="33468882" border="0"  src="https://freight.cargo.site/w/480/i/0e457d6241d33ad9941756689ed0edade70304568d0d2c7d1bdcedd520b33088/11.gif" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/296b184dba9bc4f07517a1d6ef8c3bb36eaec739db64ea3afefa5a4fe20df39c/12.gif" data-mid="33468883" border="0"  src="https://freight.cargo.site/w/480/i/296b184dba9bc4f07517a1d6ef8c3bb36eaec739db64ea3afefa5a4fe20df39c/12.gif" /&#62;


	Senior Art Director: Rachel Ma
Senior Copywriter: Lukas Miller
Creative Director: Carmen LoveExecutive Creative Director: Jorge Calleja
Director: Akatre
Agency: Deutsch LA


</description>
		
	</item>
		
		
	<item>
		<title>Target x Popsugar</title>
				
		<link>https://rachelma.com/Target-x-Popsugar</link>

		<pubDate>Tue, 26 Feb 2019 02:52:20 +0000</pubDate>

		<dc:creator>Rachel Ma</dc:creator>

		<guid isPermaLink="true">https://rachelma.com/Target-x-Popsugar</guid>

		<description>
	Target Holidays

	
	Sponsered contents created in collaboration with PopSugar

	“Let’s Get Ready for Your Ugliest Sweater Party Yet!”

	
“How to Shine the Brighttest at a Gift-Wrapping Party”

	“3 Ways to Pleasantly Surprise Guests at a White Elephant Party”
Senior Art Director: Rachel Ma
Senior Copywriter: Lukas Miller
Designer: Karen Pham
Creative Director: Greta Mantooth

Agency: Deutsch LA
Production: PopSugar</description>
		
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