Target Easter

Easter is a time of awakening—an invitation to refresh our perspective, step away from the routine and mundane so that our minds can wander from sense to nonsense. This “Easter Fools’ Day”, we invited Target guests to play with their imagination. Trusting their nonsense. Giving up common sense. Throwing out the rules. To be fools.

Senior Art Director: Rachel Ma
Senior Copywriter: Lukas Miller
Creative Director: Carmen Love
Executive Creative Director: Jorge Calleja
Director: Akatre
Agency: Deutsch LA