Brand film / branded content for Mezcal El Silencio, made in collaboration with fashion label Art Comes First.
Deep in the mountains of Oaxaca, spectators watch in procession, as mezcaleros and mythical beasts face-off in a climactic battle. These are the unseen ceremonies of the palenque.
We collaborated closely with MES from concept into delivery, directing the live action and building the Alebrije creature, from sketch into 3D sculpture.
creative direction, type design
Client: Mezcal El Silencio
Cast: Art Comes First
Exec Producer: Vicente Cisneros
Director: Kenneth Kegley
Creative Director: Rachel Ma
Art Director / Designer: Rachel Brickel, Eunha Choi
Art Director / 3D Animator: Bhakti Patel
Producer: Fidel Arizmendi
DP: Alberto Vega
Additional Photography: Steve Giralt
Art Director / Stylist: Elias Lopez
3D Sculptor: Jill Miyabara, Genesis Lee
Editor: Nathaniel Park
VFX / Colorist: JD Burditt
Sound Design / Music: Zelig Sound